One’s word should be inviolable a deal made with a handshake is as binding as one hammered out by lawyers.Ī business owner’s first responsibility is to his employees, then his vendors, and then his customers. He points out that it takes much time to build a good reputation, but that it can be destroyed overnight. Steward stresses truthfulness and notes repeatedly that a person’s most important possession is his/her good name. One would not cheat in private life, one should not cut corners or otherwise shortchange one’s business associates. One should not do in business what would be unacceptable in private life. Steward refuses to draw a line between personal conduct and behavior in business. Over and over the thrust is “serve others.” There is a selflessness and generosity in this plea, but there is also the post script that by doing so the doer will prosper. Steward uses the new Bible, which, while abundantly clear, lacks the soaring eloquence of the King James version.) This all-embracing concept relies on the Golden Rule (Do unto others as you would have them do unto you.) and “Love They Neighbor as Thyself.” (Mr. ![]() ![]() But strip it of its Biblical backup and it would remain a remarkable primer laying the framework not just of conducting business both ethically and successfully, but of living life by those same moral principles a philosophy to be embraced by Hindus, Muslims, Buddhists and Jews as well as Christians. This book makes points about business then backs them up with quotations from the Bible. Steward is also a smart man who’s aware, astute and articulate. “Doing Business by the Good Book” is a good book written by a good man.
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